Art finds many admirers and when shared with worthy patrons, finds its true value in the terms of monetization. Blashup is a platform created specifically for Indie artists and delivers a medium for them to showcase their talent.

Artists from a range of fields benefit from Blashup depending on their talent, which could be composing and creating music, videos, photography, painting, songs, etc, across a range of categories, such as regional, jazz, devotional, and Indian classical.

With more cumulative views for their work, the earnings of the app are shared with the artists to encourage their work. This also acts as a medium for garnering professional opportunities for the artist.